As a preamble to TrustoCorp’s recent tongue-in-cheek riffs on reality television and tabloid magazine interventions, the New York-based street art collective had also endowed the Big Apple with a series of their signature signage, as well as a collection of humorous works staged at various subway entrances. Always playful and with a strong message at the core, the installations reaffirm why their unique street art methodology is so effective. Cleverly reclaiming public space otherwise reserved for mundane directional alerts, TrustoCorp has taken it upon themselves to spice up that real estate we’ve been conditioned to train our eyes on with hopeful messages and comedic commentary.

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