Yesterday, Apple announced its 28th annual Worldwide Developers Conference (WWDC) will kick off on June 5 at the McEnery Convention Center in San Jose. Art lovers who were paying attention would have seen some familiar imagery used for this year’s event – the work of Geoff McFetridge. Surrounding the details of the conference are the renderings of the Canadian artist in his signature minimalistic approach to portraying people and bird-eye view perspective.

Quoted along with the invite was – “Technology alone is not enough. Technology must intersect with the liberal arts and the humanities, to create new ideas and experiences that push society forward. This summer we bring together thousands of brilliant minds representing many diverse perspectives, passions, and talents to help us change the world.”

Discuss Geoff McFetridge here.