Commercial Work « Arrested Motion

Apple Commissions Geoff McFetridge Artwork For WWDC 2017

Posted by sleepboy, February 17, 2017

Yesterday, Apple announced its 28th annual Worldwide Developers Conference (WWDC) will kick off on June 5 at the McEnery Convention Center in San Jose. Art lovers who were paying attention would have seen some familiar imagery used for this year’s event – the work of Geoff McFetridge. Surrounding the details of the conference are the renderings of the Canadian artist in his signature minimalistic approach to portraying people and bird-eye view perspective. Quoted along with the invite was – “Technology alone is not enough. Technology must intersect with the […]

Nicola Verlato x Gatorade Messi Painting

Posted by sleepboy, February 16, 2017

Nicola Verlato (featured) recently reminded his fans of a commercial project he worked on a year ago centered on the incomparable Lionel Messi. The painting for Gatorade’s Don’t Go Down campaign features the superhero-like Argentine soccer player breaking free from a pack of defenders. The Italian artist’s paintings oftentimes features action shots of bodies suspended in moments of time so this seemed to be a perfect pairing of concept and artist. Recalling his month working with the agency on the project as a real struggle, Verlato now sees the positives when […]