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Tag Archives: Commercial Work

Apple Commissions Geoff McFetridge Artwork For WWDC 2017

Yesterday, Apple announced its 28th annual Worldwide Developers Conference (WWDC) will kick off on June 5 at the McEnery Convention Center in San Jose. Art lovers who were paying attention would have seen some familiar imagery used for this year’s event – the work of Geoff McFetridge. Surrounding the details of the conference are the renderings of the Canadian artist in his signature minimalistic approach to portraying people and bird-eye view perspective. Quoted along with the invite was – “Technology alone is not enough. Technology must intersect with the […]

Nicola Verlato x Gatorade Messi Painting

Nicola Verlato (featured) recently reminded his fans of a commercial project he worked on a year ago centered on the incomparable Lionel Messi. The painting for Gatorade’s Don’t Go Down campaign features the superhero-like Argentine soccer player breaking free from a pack of defenders. The Italian artist’s paintings oftentimes features action shots of bodies suspended in moments of time so this seemed to be a perfect pairing of concept and artist. Recalling his month working with the agency on the project as a real struggle, Verlato now sees the positives when […]