Pref « Arrested Motion

Releases: PREF x Fendi – “Roma Amor” Collection

Posted by sleepboy, May 24, 2019

The latest artist to be commissioned to lend their imagery to high fashion, in this case Fendi, is graffiti artist PREF. The London-based artist and member of the ID crew is known for his word play and three dimensional lettering, oftentimes multilayered with one word laying on top of or inside of other words. This illusory aesthetic transferred extremely well to the new collaboration, in particular to the lettering of Roma Amor, a two word palindrome as well as the name of the new collection. PREF has also […]

Streets: ROID x Pref (London)

Posted by sleepboy, April 10, 2016

Continuing to share wall space together on occasion, ROID & Pref joined up recently on this sick collab in London. Interestingly painting strictly in black and white in this instance, the unique geometric style of the MSK affiliated ROID was the perfect foil to the ID crew writer Pref’s signature overlapping technique. Take a look at more closeup and in progress photos below… Photo credit: The artists and tdog86. Discuss ROID here.