Hate it or love it, Hello Kitty (HK) is alive and well, thriving in fact. This globally recognized icon kicked off her birthday festivities with last night’s VIP opening of “3 Apples: An Exhibition Celebrating 35 Years of Hello Kitty” at Royal/T Cafe (if you remember, a previous KAWS event was held there) in Culver City. Reveling in a stat that might make most women cringe, “3 Apples,” publicly references this 35-year-old’s weight. Don’t worry, Ms. Kitty, three apples doesn’t really weigh that much.
Some have attributed Sanrio’s success and brand recognition to the company’s policy of indiscriminately franchising out of their characters’ image. HK towels, toys, toasters, pencils you name it, you’ve seen it. But yesterday, HK has stepped into unfamiliar territory and mingled with characters from an impressive lineup of artists.
With an mind-boggling no-expense spared extravaganza, the massive party included HK themed foods, HK maids/waitresses/bartenders, a HK dollhouse, a historic HK merchandise display with long sold out items, HK cosplay attendees, and of course, the Japan-LA curated HK art show. With the fire marshal threatening to shut down the event at every turn, the jam-packed venue had no choice but to make artists, celebrities, Sanrio executives from Japan, and news media wait their turn in line. Luckily for you, AM was able to get in and document the whole night.
For those interested, the exhibition runs until Nov. 15th with interspersed special events such as a Halloween Party. Take a look at the Royal/T website for more details. For now, check the photos after the jump.
Discuss this show here.