An art fair based on an interesting premise opened this weekend – the VIP Art Fair. As online sales have increased when compared to in-person sales at most galleries, it was only natural that a virtual art fair be the next “big idea”. What is surprising though are the heavyhitters that are backing it. Look at some of these founding galleries – David Zwirner, Gagosian, White Cube, and exhibiting galleries – Blum & Poe, Paul Kasmin, Gladstone, Emmanuel Perrotin, Perry Rubenstein. It seems collectors were sufficiently intrigued, as seen by the overwhelming response that crashed the website today.