On recent visits to Jeff Soto’s (interviewed) studio in Riverside, California, we have been catching glimpses of the apparel project he was working on. We are happy to announce that the official launch for Stormcloudz has finally happened and for those interested, you can now purchase items online. Soto explains – “A storm cloud can be one of the most beautiful, powerful and sometimes dangerous forces of nature. I think the same can be said of art. It can be beautiful and at the same time it has the power to make people think and great art can make people act! I titled my last NYC art exhibit Stormclouds and thought that someday it could be a fun name for a brand.” For his fans, it is also important to note that he has now moved his blog and consolidated it with this new site.
Discuss Jeff Soto here.
