Now located in the Arts District of Downtown Los Angeles, ICA LA, formerly known as the Santa Monica Museum of Art (SMMoA), has brought back a crowd favorite from its days on the westside. Incognito, the highly popular museum benefit art sale will be held on Saturday, Sept. 8 in celebration of ICA LA’s first anniversary in its new space.

For anyone who has tried their hand at collecting art, being able to have the opportunity to buy work by popular artists that are with big name galleries can be frustrating and time consuming. Incognito levels the art buying playing field and makes it fun, while raising money for a great institution. How it works is that after buying a package or ticket to enter the event, guests will see a presentation of works that are signed on the back, but the artists’ identities are revealed only after purchase. If you are quick and have a connoisseur’s ability to recognize work, then you could pick up original $500 work(s) by artists such as Lari Pittman, Catherine Opie, Patrick Martinez, Donald Baechler, Hank Willis Thomas, Carrie Mae Weems, William Wegman, Joyce Pensato, and hundreds more. Do your homework, wear comfortable shoes, and come home with work by your favorite artist!

Photos below are from previous Incognitos. Logo design in image above by Lawrence Weiner.