During a special preview event last night, Prism opened its doors for the first time with “Mind the Gap,” a show featuring Barry Mcgee and Phil Frost. With its impressive architecture, prime rooftop terrace, unbeatable location, and top notch art – in one night, the new gallery, and it’s co-owners Jared Najjar and PC Valmorbida have positioned themselves to be power players in the Los Angeles art world. The owners, inspired by the New York art scene, are seeking to replicate the hip, young, and energetic crowds that they were used to back east and seek to bring a new vibrant cultural hub to LA that is accessible to everyone.
With that said, they have definitely not neglected the foundations of a successful art gallery – great art! With the help of PM Tenore (RVCA) as the curator, Prism started off with a bang, landing legendary artists Mcgee and Frost for their first exhibition. Not only that, they have amassed a huge amount of work from both artists that fits perfectly in the spacious two level show rooms right in the middle of the Sunset Strip. This is definitely one show and gallery that you won’t want to miss when they open to the general public next week.
All the photos after the jump…
![p1050814 PC Valmorbida (Co-owner of Prism), Anthony Kiedis (Red Hot Chili Peppers), PM Tenore of RVCA (Curator)](https://arrestedmotion.com/wp-content/uploads/2009/11/p1050814.jpg)
PC Valmorbida (Co-owner of Prism), Anthony Kiedis (Red Hot Chili Peppers), PM Tenore of RVCA (Curator)
- PC Valmorbida (Co-owner of Prism), Anthony Kiedis (Red Hot Chili Peppers), PM Tenore of RVCA (Curator)
- Marsea Goldberg, Adam Wallacavage, Gary Baseman
- Prism
- Seth & Elisa Carmichael
- Rooftop Terrace
- Gary Baseman, Elisa Carmichael
- Barry McGee and Jared Najjar (co-owner of Prism)