Last night, Nike Sportswear and Protein had a preview opening for INSA’s latest exhibition “Looking for Love in All the Wrong Places.” The London pop-up show is part of the IAM1 Project by Nike and celebrates the launch of the Nike Air Maxim, which is a hybrid remake of the classic Air Max 1.

The main focus was of course the exhibition by London based artist, INSA, who showed up with his arsenal of mixed media goodies – canvas, photography, prints and even an awesome 35 frame animation made up of hand painted/drawn pieces from across London over the course of 7 days.

This show opens officially to the public today and will run until July 26th. Check out the video and all the opening pics after the jump.

Photos by Clutter Geoff