On the streets: Faile vs. Supreme?

Posted on March 1, 2009 by juggernut3

Looks like Faile has been working overtime in the streets of NYC at the expense of Supreme’s Spring ad campaign. Numerous ad posters were altered and remixed across the streets of New York. Faile replaced rocker Lou Reed’s “grill” with their infamous tiger face and also replaced the classic Supreme “box logo” on center of the shirt with the Collective’s catch phrase: “vanity”. Apparently this “remix” is a urban retaliation to Supreme’s annual guerrilla-spam ad campaigns. These campaigns allegedly consists of plastering numerous posters/pasters all over the streets of NYC; often going over many street art and graffiti spots.

Supreme’s campaign poster is shot annually by Terry Richardson and has featured celebrity notables such as Mike Tyson, Tera Patrick, Raekwon, and Kermit the Frog rocking Supreme’s “Box Logo” tee.

More after pics after the jump

Apparently the guerilla campaigns are a little too affective...

Apparently the guerrilla campaigns are a little too affective...

Thanks to our friend Sabeth for the pics.

This entry was posted in Art, Seen on Streets, Shows & Events, Street & Urban Art and tagged , , , , . Bookmark the permalink.
  • http://blog.vandalog.com rj

    Gaia got some crap for going over some Supreme posters last summer with his work. Some of the comments and his response are in an interview I did with him a few months ago: http://blog.vandalog.com/2009/01/gaia/

  • 2H

    Good for them, I think the posters look better now. Just the name supreme kinda pisses me off, all uppity like if you wear this your better than someone else. You can still find there ish second hand at a thrift store, how is that supreme. There just one of our generations new fashion brands. I’m sure one day all the owners will be old and pruney like karl lagerfeld still trying to turn a buck with some tricked out waify hos. The streets are everyones space, tear it up.stay up—->2H

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  • adam c.

    i’m all for wrecking stuff, but i think supreme comes from coltrane’s love supreme, i could see how you would guess otherwise though

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