Continuing to raise his profile and to familiarize the general public with his signature imagery, KAWS has teamed up with NASCAR to design the trophy for the SpongeBob SquarePants 400 coming up at the Kansas Speedway on May 9th (although it might be delayed due to the weather). With Nickelodeon signed up as the title sponsor for the Sprint Cup race, the renaming of the event opened the door for a perfect partnership with the Brooklyn-based artist whose work re-imagines pop culture with his special aesthetic, with perhaps his re-intepretations of SpongeBob being one of his most iconic. Fans and TV viewers will also get to enjoy a 70-ft. x 900-ft. mural spanning the track’s backstretch from KAWS.
He states: “I have a great appreciation for the aesthetic of SpongeBob. The character’s positive outlook and the shows vibrant colors have inspired me to create several pieces over the years. The SpongeBob 400 Sprint Cup presented a unique opportunity to bring KAWSBOB to life in a big way. I’m excited to reinterpret this iconic character in several different ways throughout the race and share my appreciation of SpongeBob with NASCAR fans.”