There’s a new contender for the biggest baddest art fair in New York City and it hails from overseas. The UK-based Frieze recently landed in the Big Apple and has incited excitement amongst the art community as it has brung many of the top tier galleries that didn’t participate at Armory Fair earlier this Spring (not to mention attracting great concurrent satellite fairs such as Nada & Pulse).

Located on the scenic Randall’s Island, Frieze brings a new way of experiencing traditional art fairs which tend to utilize tried & true mainstream “convention center” locales. It’s unique layout seemed to be designed with the attendee and gallerist in mind. AM arrived at the opening bell for VIP preview and found ourselves effortlessly floating down the aisles exploring endless streams of visual goodness instead of cramming into booths which is the usual fair experience. Time flew as were perused the wares of gallery after gallery, who all seemed to bring their “A-game” for Frieze’s inaugural launch into America. The fair opens to the public today and runs through May 7th. Get your tickets here.

We’ll have more coverage soon, but for now enjoy a first look after the jump.